Google's hardware division grows up
Just a few days ago, I was in New York City for Google's big unveil of its latest hardware, setting the stage for the next year. It was an interesting event, with Google unveiling hardware for every surface of your life, from laptop to phone, and even your kitchen bench.
The star of the show was Pixel 3, the company's latest iteration on its flagship smartphone, and it's come a long way in the last year. I was an avid user of the Pixel 2 XL, and suspected that Pixel 3 would be simply incremental in nature if you had the previous year's hardware. Surprisingly, it's much more than that.
Pixel 3 is the delivery of what I think Google's hardware division set out to build in the first place: a premium smartphone, with high-quality materials and the software to match. It resolves the kinks and rough edges found in previous generations, and adds software features that make it more compelling than ever to grab one.
There is the issue of the large device having one of the worst 'notch' designs on a smartphone out there today, but the smaller Pixel 3 is so good I've forgotten about the existence of the larger one. Maybe it won't matter, but it feels like a miss with little explanation on an otherwise strong year.
Perhaps the most interesting upgrade this year is the wide-angle camera on the front, which sits alongside the traditional front-facing camera and allows the user to 'zoom out' when taking a selfie to fit everyone in. I suspect it's going to be a breakout hit feature, and it's genuinely fun to use (the video ad for this feature is genius).
Pixel has shown that someone other than Apple can build great hardware, and Google is doing one hell of a job using computational intelligence to differentiate itself. Watch this interview with the company's head of computational photography to understand what I mean, but it's astounding how much is going on behind the scenes to reliably produce killer photos.
What makes Pixel, and the wider hardware event compelling, is just how quickly Google has become an expert at crafting an end-to-end ecosystem that feels more tightly knit than anything else out there today. Looking at the other devices that were unveiled, it's a subtle shift from years gone by: they all work together, exactly how you'd expect.
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