Misinformation is OK in Facebook ads
If you see an advertisement on Facebook, you probably know it's marketing but you also probably expect it to be factual. The company has heavily pushed that fake news is not your friend, and actually outright bans misinformation in advertising—unless you're a politician.
Facebook changed the rules of advertising on its platform last week to quietly allow politicians to say, well, anything about their rivals if they're paying money for it, allowing them to circumvent the newsfeed's fact checker's provided they've got the cash. And, of course, that's exactly what's going on.
A video from the 2020 Trump presidential campaign attacks his rival, Joe Biden, saying that "Joe Biden promised Ukraine $1 billion dollars if they fired the prosecutor investigating his son's company." Now, this, of course, is not true—and is the center of an investigation into impeaching the president right now.
But, despite Biden's own campaign requesting the video be taken down for containing misinformation, Facebook insists the video doesn't violate any policies, saying that "false statements and misleading content in ads" is an "important part of the conversation."
The crazy thing about this is that CNN had also been requested to run the ad, but it rejected the money because it had content that was "proven demonstrably false" by news outlets.
Facebook has made a big song and dance about election integrity over the last year, and trotted out the marketing for its election war room (a concept which is fabricated for marketing purposes, repeatedly). But, that election integrity team is presumably told to avoid looking at advertising, given it's the business model.
Yael Eisenstat, former head of Elections Integrity operations at Facebook confirmed as much on Twitter, saying that she "asked if we could scan ads for misinfo" and that "engineers had great ideas" but the "higher ups were silent." She left the company, but this voice in the mix is damning evidence of what's really going on here.
This seems fairly simple: Facebook doesn't want to be the moral arbitrator of what's true or not in political ads, but only when there's money involved. In other words, because it's bottom line benefits here, it's willing to enable the spread of fake news—because money talks.
Tab Dump
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