Apple's blockbuster event: iPhones, Watches and Services

It's September, which means there's one big media event everyone cares about in the technology world: Apple's annual hardware event. As has become tradition, a glut of shiny new rectangles were announced yesterday, along with a repositioning of the company's core business around subscriptions. Let's go over the highlights: Services The one, unifying theme during the entire Apple event? We are more than just about iPhones: and we're further pushing into service revenue than ever. The company led with Arcade, its new subscription-service game platform, but then threw in the bombshell: Apple TV+ is free with the purchase of every new iPad and iPhone for a solid year. Not only that, but it's significantly undercutting the competition on price, too, at $4.99 per month in the US. Apple is pushing the limits of antitrust, here, bundling its service with its devices to guarantee success—and significantly undercutting Netflix, which would have to pay