YouTube fined just $170 million for tracking children

Google is looking in the couch for spare change after it was handed a $170 million fine for violation of child privacy laws over the space of a number of years. The fine rolls in under Children’s Online Privacy Protection Act (COPPA)—a law enacted in 1998 to protect minors against monitoring or collection of personal data for those under 13, requiring companies to first get parental consent when using cookies or tracking activity online. These fines are so small it's almost not worth bothering, given Google made a cool $39.2 billion in Q4 2018 alone. That means the YouTube fine is just 0.43% of the company's revenue in the space of three months, an amount that feels like permission to get away with doing it all over again. This started with a case against Google in 2016, when a number of consumer groups and privacy advocates complained repeatedly about the site apparently –FTC privacy settlement ↗