Some exciting news from me: every week I'll be writing a column called DEBUGGER for Medium as a part of its OneZero publication. We'll be doing deep dives into the technical realities behind tech stories, and the why behind the stories you're reading in the news.
This week's column, my first in what will be a fixture on Mondays from this week, dives into the problems presented by the shift to native apps:
Tracking in SDKs is clearly part of the modern App Store ecosystem, and it goes far beyond the big corporate names. There are a dizzying array of companies you’ve never heard of invisibly tracking your habits in apps you use every day. Networks like Vungle, Apps Flyer, and Applovin all call themselves “advertising and analytics” platforms. They help developers monetize their apps, and all of them track data to sell to other partners behind the scenes as well.